Founder and Chairman, Henry Lu, has established the fishing reel factory in 1981 located in Taichung, Taiwan, named JiuYang Fishing Tackle Co., Ltd. The main service produced the OEM products primarily, technology cooperation with Japanese RYOBI and French MITCHELL. The representative work of Mitchell#300 we made with mechanical gear design, it still was the extremely precise fishing reel until now. To formulate the perfect production process and standardized examination flow period with their cooperation. Experienced for 5 years, started producing the ODM products.
In 1991, the founder understood clearly the low end but with good quality fishing products would be the global future tendency. He started to pursue a virgin place where had cheap labors, namely the present has name of industrial workshop of the world – China. He decided to shift the factory from Taiwan to Yangzhou, China which was the first corporation Taiwan invested. The people there were simple and friendly; it was the reason the founder to establish the reel factory there. In the meantime, established Taiwan's Main Corporation named JiuYu who is responsible for the business, development, and financial services.
The initial period production still was by more preliminary OEM Spinning Reel product primarily. We provided in a Taiwan plant production has been originally cheaper than 1/3 price to offer our customers, and to have the competitive ability in the fishing marketing. Is unceasing diligently and the innovation in our excellence co-workers, we have developed the omni-directional products to meet with different market demand step by step. Now we had many kinds of different Fishing reel products, such as Spincast, Baitcast, and Fly Reels. In recent years, we have voluntarily researched and developed the Convention Salt-water reel. At the present stage, we are devoting to the development of CNC machined Fly and Trolling reel.
Considering the fishing equipment combination would be advantageous for fishermen, the founder set up a new manufactory specially to produce the fishing rods in 1995. Our partner, Berkley, with our technology cooperation, guided us to enter the unfamiliar field. Because of our business has been growing up day by day, the old workshop has insufficiently used. In order to expand the production line, we moved the rod factory to the new industrial district in November, 2004.
Along with new equipment and technical introduction constantly, today, we are concentrating the high-quality product development. Our goal is to satisfy the consumer by providing the excellent in quality and reasonable in price products.
